AI Insights · Timothy · April 2022
Top 5 Beauty Retail iOS Apps in Romania: Q1 2022 Performance
Explore the performance trends of the top 5 beauty retail apps on iOS in Romania during Q1 2022, including download rates and active user metrics.
During Q1 2022, the top beauty retail apps on iOS in Romania showcased varied performance trends. Here’s a detailed look at how these apps fared based on data from Sensor Tower.
Sephora – Beauty,Makeup,Parfum experienced a significant decline in weekly downloads, starting at around 4.8K in late December 2021 and dropping to approximately 1.1K by the end of March 2022.
Notino: profumi e cosmetici maintained relatively stable weekly download numbers, ranging from about 820 to 999 downloads. The app also saw an increase in weekly active users, peaking at 4.3K in mid-March before settling at around 3.9K by the end of the quarter.
Douglas Parfumerie & Cosmetice saw a rise in weekly downloads from 363 at the start of the quarter to a peak of 852 in early February, before experiencing a gradual decline to 470 by the end of March.
Mein dm had consistent weekly download numbers, fluctuating between 96 and 245. The app also recorded a steady increase in weekly active users, reaching a peak of 2K by the end of the quarter.
Marionnaud Romania showed a modest increase in weekly downloads, starting at 79 and rising to 183 by the end of March.
For more in-depth insights and analytics, visit Sensor Tower.
